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Probably the single biggest challenge that job seekers face is getting their foot in the door. I hear this time and time again from candidates of mine. They are convinced that if they can just talk to a human being (hiring manager) that they can win the job. This seems like a huge obstacle to overcome in the day and age we live in especially with so many companies utilizing online job postings.

Job searching has become de-humantized (just made up the word!). With automatic replies that your resume was received and pre-formatted rejection letters that just need your name inserted and the other removed, there is no doubt that job searching lacks a human touch.

Well, the good news is there are ways to get your foot in the door, but you have to have two things working for you. These two things can be summed up in answering one question. The question may seem simple but if you can answer this question than you have accomplished your goal.

Here is the question:

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Rick Telberg of CPATrendlines recently caught up with Gregory L. LaFollette, CPA, CITP, Executive Editor of The Progressive Accountant and asked him about his thoughts on Social Media and Public Accounting. Hear what he had to say by clicking play below:

So, what are your thoughts? Is social media a valid medium or should we categorize it as a time waster? Keep in mind that it wasn’t too long ago that people were discounting email and the uses of it in the business world.

I remember when I first got into recruiting there were several occasions when Controllers that I was speaking with did not have a business email address for me to email my contact information to them. Even worse, the “Recruiting Gurus” were telling Recruiters at the time to not email resumes but to fax resumes and then talk through the resume with the client or just call the client and talk through the resume without them even being able to view it in front of them.

Those same industry guru’s are now telling there recruiters to use email blasts, newsletters and set up Linkedin accounts.

3 Tips for Using Any Social Media Site

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